Your brand. Part of the American story.
True Brew America
Beer gets us in the door. America keeps us there.
Explore a sponsorship opportunity that connects your brand with the people, craftsmanship and communities at the heart of True Brew America—a cinematic travel and culture series hosted by Erik Budrakey and produced by MB Studio Productions.
A brand marketing sponsorship, not an equity investment · Expression of interest only.
Series-wide founding recognition
Founding-partner recognition across the initial agreed series and its campaign materials.
Natural brand presence
Mutually agreed mentions or product integration in each agreed episode, where the story makes it authentic.
A relevant story context
Your brand alongside craftsmanship, heritage, community and the makers behind them.
The opportunity at a glance
Founding Series Partner
A founding partnership across the initial series, beginning in Boston.
Help bring forward the stories of immigrants, beer traditions, communities, regional identities and industries that helped build America. Beer is the gateway to the people and craftsmanship behind them.
Be part of the journey from the beginning, connecting your brand to the work, traditions and ingenuity worth sharing with future generations.
Your place in the journey
- Founding-partner recognition across the initial series and campaign materials.
- Authentic series participation through mutually agreed mentions or product integration opportunities in each agreed episode.
- A brand connection to American craftsmanship and stories worth sharing with future generations.
Episode coverage, placements, campaign assets and term are agreed in writing. Integrations are optional and subject to story fit; producers retain editorial control. Sponsorship provides marketing exposure, with no equity or financial return.
In 30 seconds
Beer is the lens. People are the story.
Beer gets us in the door. America keeps us there.
True Brew America is a cinematic travel and culture series hosted by Erik Budrakey and produced by MB Studio Productions. Beer opens the conversation; what follows is the immigrant journeys, working people, craftsmanship, food, music and heritage that give each place its character. It’s made for anyone who loves travel, food, history and local experiences—beer enthusiast or not. Boston is the starting point for a wider American journey.
What viewers experience
A place, a question
Each episode begins with a vivid question about a city or town—and the people who can answer it.
What viewers experience
Past meets present
The people who shaped a place, and the makers, workers and neighbors shaping it now.
What viewers experience
The shared table
Food, music and community, gathered the way Americans have always gathered.
What viewers experience
A reason to go
Viewers leave entertained, informed, connected—and inspired to visit the place themselves.
In Boston, that might mean taverns where revolution was once debated, immigrant neighborhoods that built the city, and the food and music that still bring people together—past meeting present over a shared table. Each place tells its own version of the American story.
The host
Erik
Budrakey
Certified Cicerone®
Publisher, writer, traveler, and beer professional with more than 25 years of experience. Erik brings an informed but approachable perspective—meeting people where they are and letting every place speak for itself.
The production team
The production behind the journey.
True Brew America is produced by MB Studio Productions, a full-service production studio in Westlake Village, California, led by producer Brian Lockerman. The studio's work spans commercials, branded content, television development and film production.
For partners, that means a series built by a working studio: professional visual and audio production, and an approach to product integration that is thoughtful, natural and story-first.
Selected brands featured in MB Studio's portfolio
Gatorade · Celsius
Gatorade × Cooper Flagg — filmed at MB Studio. See the studio's work
Past studio work; these brands are not presented as True Brew America sponsors.
Brian Lockerman
Owner, MB Studio Productions
Brian Lockerman is the owner of MB Studio Productions and a creator and executive producer with a background in commercials, branded content, pilots and television development. His studio offers an experienced crew, CYC stage, podcast studio, camera and gear rentals, and BOLT on TRACK high-speed motion control for studio and location work.
That production depth is what turns a good idea for a series into a series worth putting your brand inside.
Why partner
Put your brand
inside the story.
True Brew America connects brands with heritage, discovery, craftsmanship and community—through authentic human stories, not arbitrary logo placement. The strongest partnerships belong naturally in the journey: the setting, the conversation, the shared table. Integrations are potential, shaped by agreed scope, story fit and the producers’ editorial control. A series about makers, working people, entrepreneurship and craftsmanship gives tools and workwear brands a natural reason to be part of it—just as beer, food, travel and heritage brands find their own authentic place in the journey. A limited number of appropriate partners will be considered; fit matters more than volume.
Beer & brewing
Breweries, beer brands and brewing-related businesses. Beer is the series’ central lens—the door into every story—so beer culture is a natural home.
Ancestry & heritage
Family history and heritage brands that connect with the immigrant journeys and traditions carried across generations. Illustrative fit: a brand like Ancestry.
Tools, trades & workwear
The tools and durable clothing of the people whose work built their communities and their country. Illustrative fit: brands like Harbor Freight or Levi’s.
Travel & tourism
Destinations, visitor bureaus, hotels and local experiences in the places the series explores—where viewers are inspired to go next.
Food & hospitality
Regional food traditions, restaurants and the gathering places where a community’s story is told around a shared table.
American lifestyle & culture
Music, heritage and culture brands whose identity fits the series’ curiosity, craftsmanship and sense of place.
Brand names above are examples of fit only — they are not announced sponsors or partners of True Brew America.
If your brand shares the spirit of discovery, craft, heritage or bringing people together, let’s explore the fit.
A tailored partnership
A scope that fits your brand.
The Founding Series Partner is our core series-wide opportunity. Beyond it, partnership scope is shaped individually with the producer—recognition, story-appropriate mentions or integration, and campaign materials are agreed in conversation, not picked from a fixed menu.
Every partnership is tailored to the brand, the story and the journey. The exact scope is agreed with the producer in writing.
Editorial context
250
An American milestone.
A moment to look closer.
In America's 250th anniversary year, True Brew America uses the moment as editorial context for a national journey—looking at the people, traditions, communities, and places that continue to shape the country.
True Brew America is an independent production and is not affiliated with, endorsed by, or sponsored by America250 or any official 250th anniversary organization.
The 2026 Partnership Window Is Open
Timing shapes what is possible.
True Brew America is slated for completion by Memorial Day 2027. Partner integrations need to be considered while production planning and filming opportunities remain available. After episodes, locations, categories, or placements are locked, natural integration may become harder—or impossible. Distribution is being developed; final outlets, episode scope and sponsor deliverables will be confirmed in writing.
Start the conversation
Let’s explore the possibilities for your brand.
We’d love to share the vision, hear what matters to your company, and explore where a partnership could fit. You decide whether it’s right for you.
Your inquiry goes to Brian Lockerman at MB Studio Productions and the production team, who follow up personally. Raising your hand is an expression of interest only—it creates no commitment.
Explore a partnership
Interested?
Raise your hand now.
If your brand belongs in this story, let us know now. There is no obligation. Raising your hand simply starts the conversation while appropriate partnership opportunities may still be available.
It gives the production team more opportunity to consider an authentic integration before decisions are locked.
Raising your hand is only an expression of interest. It creates no commitment, no contract, and no obligation to continue.